If you are interested in this issue, you probably know that there are a huge number of options. Before making a choice, it is important to understand what parameters to consider. Let’s take a look at some of the points that you should pay attention to.
- Deliverability is the criterion you should look at first. SMTP technology should provide better deliverability than conventional email services. See if the site has some evidence, such as user statistics. Read reviews on specialized sites, check if there are any complaints about delivery problems. Send a few test campaigns yourself to make sure the service works correctly.
- Price. Most transactional email newsletter services offer plans with different pricing terms depending on the functionality and number of emails. Choose an SMTP service that is flexible in terms of upgrades and think in advance what features you may need in the future.
- Sender reputation control is another important factor. Quality SMTP servers help avoid recipient spam folders by maintaining a good sender reputation. Make sure you have the ability to view refunds and spam complaints, as well as lists of those who have unsubscribed or sent you to a block.
- Security. To keep your data safe, make sure the service meets industry standards. Check it for compliance with international data protection laws, particularly the General Data Protection Regulation (GDPR). In addition, secure encrypted connections should be used for processing.
- Simplicity and accessibility is the last but not least important point. An SMTP provider should make sending newsletters easy, not complicated. Therefore, choose a service in which even those who are not very tech-savvy can work. It is best to test several options to find the most suitable one.
Now you know what you need to pay attention to when choosing an SMTP provider, and you will be able to narrow down your search. In the next section, we will tell you about the services that fall under the above criteria.